British Journal of Marketing, Entrepreneurship and Small Business Research an international peer-reviewed journal published by the British Research Institute, United Kingdom. BJMS welcomes outstanding contributions in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication, Corporate Entrepreneurship, Entrepreneurial creativity and innovation, Entrepreneurial ventures Entrepreneurship and Society, Marketing for Enterprises, research in small businesses and other related areas. Papers submitted in this journal must be original, and of a quality that would be of interest to an international readership. British Journal of Marketing, Entrepreneurship and Small Business Research is published in both online and printed versions.
Published: September 10, 2025
Volume: 1 , Issue: 1 (2014)
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In this paper we intend to develop the concept of ethic in marketing so the first section is concerned with presentation of the components of marketing and how each of them can subject of unethical practices. We try also to discuss some relevant issues related to the same. In the...
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: Is it legitimate that consumers should make their dissatisfactions known? Do consumers in Nigeria ever have any chance to complain about defective products? Are producers using God’s name to certify that their products can be sold here on earth and in heaven? Defective...
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Social entrepreneurship as a process that catalyzes social change and addresses important social needs in a way that is not dominated by direct financial benefits for the entrepreneur. Social entrepreneurship is seen as differing from other forms of entrepreneurship in the relatively...
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The paper presents a critical review of the pioneer thoughts and theories of Entrepreneurial Emergence and their validity for today’s entrepreneur. Three major strands of the pioneer theories were examined. These include the Sociological factors’ theory by Max Weber; Psychological factors’...
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